Who are the suppliers of Ryanair?

Boeing has been traditionally Ryanair’s main supplier, however, there are reports that “Ryanir is interested in Comac’s planned C919 aircraft, which is being developed to rival the Boeing 737 and the Airbus A320, the dominant players in the commercial aircraft market” (Milmo, 2011, online).

How does Ryanair use technology?

Real-time tracking. The first new technology to be implemented into the Ryanair fleet sees it being integrated with satellite tracking, according to AirlineRatings. The system will be primarily based on Flight Aware’s software, which is used by many in the aviation industry to track aircraft.

What resources does Ryanair use?

Financial resources: These are firm’s cash account, borrowing capacity, capital, debt, equity and investment. Ryanair is the lowest cost airline with highest profit and its capital came from the Ryan Family and shareholders, debtors, creditors, discount from governments and airports.

What targeting strategy is Ryanair trying to pursue?

Target Market Strategy: Ryanair’s sales plan is to authorize itself as Europe’s lowest priced passenger airline through continuous upgrades and improved offerings of its low-fares service.

What makes Ryanair unique?

Ryanair has the lowest unit costs of any European airline and one of the lowest of any airline in the world. Whether measured by cost per available seat kilometre (CASK), cost per seat, or cost per passenger, Ryanair’s production of capacity and traffic costs it less than that of any of its competitors.

What is Ryanair known for?

Ryanair has a team of over 19,000 highly skilled aviation professionals delivering Europe’s No. 1 on-time performance, and an industry leading 34-year safety record.

How is Ryanair innovative?

The quality assurance team use innovative web platforms to offer Ryanair customers exciting new automated products and technology to further enhance their travel experiences. On top of this, they are constantly evaluating procedures and policies to see if they can be streamlined to the benefit of Ryanair customers.

When did Ryanair go digital?

2014 has been a phenomenal year for Ryanair, and the outlook for 2015 is even brighter. In the next installment, I explore some of the key areas Ryanair need to focus on with their digital strategy in 2015 to ensure their growth trajectory stays on track.

What is Ryanair’s business model?

The Business Model The company’s business model is straightforward: To offer cheap air transportation to fare-conscious customers. Ryanair targets customers who might otherwise choose alternative modes of transportation or not travel at all [1]. The company focuses mostly on inter-European, short-haul flights.

How is Ryanair so successful?

Brand perception. For many years, Ryanair has trumpeted its success in providing what it believed customers want, namely safe air travel at a low fare and with high levels of punctuality. Indeed, this is the core of what short-haul passengers require from a low-cost carrier.

What is unique about Ryanair?

How did Ryanair gain competitive advantage?

The aircraft will enhance Ryanair’s sustainable proposition by reducing fuel consumption by 16% per seat, reducing noise emissions by 40%, and enabling an additional 4% passenger capacity – all of which will give Ryanair a strong competitive advantage over the next five years, says GlobalData, a leading data and …

What are the strengths of Ryanair?

RYANAIR STRENGTHS

• Low costs. Ryanair has the lowest unit costs of any European airline and one of the lowest of any airline in the world.
• Low fares. Low costs enable low fares on a profitable basis.
• Innovation.
• Size.
• Fleet.
• Management focus.

What is Ryanair business model?

What is Ryanair’s product?

The core product of Ryanair is air transportation that fits in with their strategy of low cost and no frills (LCNF). The Actual Products: Planes – They buy them in bulk increase the number of seats to 808 allowing them to have more customers per flight.

Why is Ryanair so successful?

Why is Ryanair used as a good example for its pricing strategy?

STRATEGIC PRICING PRACTICES OF RYANAIR Because customers have differentiated value propositions, even the same customer segment could have different value perceptions. Thus, Ryanair linked price with value, instead of product to serve its passengers more effectively and efficiently.

What is special about Ryanair?

1 on-time performance, and an industry leading 34-year safety record. Ryanair is Europe’s greenest cleanest airline group and customers switching to fly Ryanair can reduce their CO₂ emissions by up to 50% compared to the other Big 4 EU major airlines.

What are the strength of the Ryanair?

A rating of 83 makes Ryanair the safest stocks to buy in the airline sector. Routes: Ryanair offers 1831 routes, which is the highest any airline in the world offers. American Airlines, at second place, offers 1106. The difference gives Ryanair a dominant lead of nearly 65% more routes than its closest competitor.

What is the competitive advantage of Ryanair?

The major strength of Ryanair is in its ability to provide air travel services at low rates; it also provide higher rates of on-time departures and faster turnaround times due to its operations from less congested airports.