What are the basic dayparts?

Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and …

What are dayparts in advertising?

Daypart is the process of dividing the television broadcast day into different blocks of time, or parts, and adjusting advertising strategy based on programming and demographics of viewers. Dayparts also translate to radio airings.

What are the different TV dayparts?

We have drawn upon our decades of experience in the media audience business and conducted a review of recent data to create reach tables that accurately represent the five major TV dayparts: early AM (M-F 6-9am), daytime (M-F 9am-5pm), early fringe (M-F 5-8pm), primetime (Mon. -Sun.

What does daypart mean in business?

Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences.

What is the best radio time slot?

6 AM – 10 AM also known as Morning Drive or AM Drive – Considered to be one of the two most desirable time slots for radio advertisers because of the high engagement of listeners.

What are the radio dayparts?

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.

What is a daypart media?

Daypart is an advertising term that used when buying television; it is a block of time that divides the day into segments for purchase, scheduling, and delivery (primetime). The dayparting method is often used to tailor content to specific audiences throughout the day.

What is late fringe TV?

The television hours that precede the prime time is called early fringe, which is usually between 4 p.m. to 7:30 p.m. Late fringe is the television hours that follow the prime time, which is usually between 11 p.m. to 1 a.m.

Why is dayparting important?

Dayparting allows marketers and advertisers to get the most out of their budget by scheduling ads to go live at opportune moments, whether it’s the most effective day of the week or the least costly time of day. If it sounds like an essential part of a successful advertising strategy, that’s because it is.

What time of day has the most radio listeners?

Radio listening is most likely to take place at home during the evenings (7PM-Midnight), but even then at-home listening accounts for only a minority (43%) of time. In terms of listening hours, 7AM is the peak for full-time employed adults, with secondary peaks at noon and in the 3-5PM slot.

How do you buy a radio spot?

You can ask your suppliers if they offer co-op advertising dollars or ask your radio sales rep, they often can help you track down co-op dollars. You also may be able to combine your radio advertising with live events that the radio station is putting on or some sort of involvement on their website or email newsletter.

What does gimp mean in radio?

Ginger Online reckons it has launched the UK’s first online radio companion. Called the… er… GIMP (Ginger Interactive Media Player), it is a pop up window that sits on the desktop and connects in real time to Virgin Radio’s Internet broadcast.

What is fringe period?

Definition. Fringe time is widely used in television to denote the evening television hours that precede and follow the prime time.

What is early fringe for TV?

Early fringe is the time period from 4:30 P.M. to 7:30 P.M. (When local time is purchased in the Central Time Zone, early fringe is considered to be the time period from 3:30 P.M. to 6:30 P.M.) The name derives from the fact that the time period precedes prime time and is therefore on the early side (or fringe) of …

What is daypart in restaurant?

In the restaurant industry, dayparting is the practice of dividing the business day into several parts– Breakfast, Brunch, Lunch, Dinner etc. During these blocks of times, different menus are featured with items targeted toward that particular mealtime and/or demographic.

Who listens to radio the most?

Radio’s audience is consistent throughout the day for adults 18+. Listening tops 40 percent at about 7 am and remains over 40 percent from 11 am through 6 pm. Most radio listening is done outside the home while consumers are driving to and from work or running errands.

What are the best radio time slots?

How much is a 30 second radio ad?

The average radio ad is 30 seconds long, but it’s possible to buy 15 second ads, 60 second ads or even 90 second ads. For smaller markets, you can expect to spend about $900 a week for a typical 30 second ad schedule and $8,000 a week in larger markets such as Sydney and Melbourne.

Is radio sales a good job?

If you like being fairly compensated for your efforts, then radio is a great career to consider. Of course, how much money you make in any sales job is directly related to your productivity, but a recent Arbitron survey found that over 80% of radio account executives felt they were being fairly compensated.

What does GI stand for in radio?

The average number of times a person is exposed to a radio spot schedule. GI. = Frequency. Net Reach.