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How are chalcones synthesized?

How are chalcones synthesized? Chalcone is synthesized by Claisen-Schmidt condensation, which involves the cross-aldol condensation of aldehydes and ketones with a base or acid catalyst followed by a dehydration reaction. Chalcone is a common natural pigment and one of the Read more…

Is Chinese money green?

Is Chinese money green? The Chinese Money plant (Pilea peperomioides) gets its name for its disc-like leaves that look like deep green coins. Considering adding this funky plant to your collection? What color is China money? The 10 Yuan note Read more…

Can ADHD be treated with supplements?

Can ADHD be treated with supplements? Some supplements can bolster ADHD medication and help relieve symptoms of inattention, memory, mood, and cognitive function. Supplements can include vitamins, minerals, proteins, and fats. Does omega3 help ADHD? A recent meta-analysis found that Read more…

What is a data-driven marketing strategy?

What is a data-driven marketing strategy? Data-driven marketing is the approach of optimising brand communications based on customer information. Data-driven marketers use customer data to predict their needs, desires and future behaviours. Such insight helps develop personalised marketing strategies for Read more…